Fürth, 13.09.2024 - The urban experience center FLAiR Fürth announces the arrival of three new, attractive tenants on the occasion of its third birthday. “We are delighted that the three internationally successful brands KFC, Smyths Toys and TEDi will complement and further enhance the FLAiR's shopping and gastronomy offering this year,” emphasized Eva-Maria Zurek, CEO of the P&P Group, at the start of the anniversary week: ”These are important positive steps that are particularly noteworthy in the current economic situation for retail and gastronomy. This shows the quality of the location and the center concept.”
Kentucky Fried Chicken, one of the best-known international restaurant brands, will be represented on around 250 square meters on the second first floor of the FLAiR from mid-October. A separate external entrance will then allow the fast food giant, which specializes in a wide range of chicken variations, to open beyond the center's regular opening hours.Toy and toy expert Smyths Toys will welcome its customers to more than 1,300 square metres of retail space for the first time in November - in an area previously used by the virtual reality playground Hologate on the second first floor as well as other adjacent store areas. The non-food discounter TEDi is renting more than 600 square meters of retail space on the first first floor, previously occupied by the organic supermarket Denns, plus an adjacent area, and also plans to open this year. “The fact that the space can be occupied by such a well-known tenant and that we have achieved an occupancy rate of 95% is a very pleasing development,” emphasizes Velimir Filipović, General Manager of FLAiR and responsible for the property in this position. “We are also already holding very promising talks for the few areas that are still open.”
At the start of the celebrations for the third anniversary of the center, Fürth's Lord Mayor Dr. Thomas Jung emphasized: “For this extremely important location in Fürth, it was a real new start a few years ago. Thanks to the excellent cooperation between the city and the P&P Group, we have succeeded in doing this perfectly.” Particularly in light of the challenging opening date in September 2021, with significant coronavirus restrictions at the time, this was a remarkable achievement for everyone. “The FLAIR has a high quality of stay and, thanks to events, attractions and promotions, is now a central factor in Fürth, from which not only the stores and restaurants in the center benefit, but also the entire city center,” adds Horst Müller, Head of Economic Affairs: ”This positive domino effect on the economic structure should not be underestimated.”
During the campaign week, which runs until September 20, FLAiR visitors will be offered numerous attractions. As families with children are one of the center's main target groups, the program includes an oversized birthday cake, a Fürth lucky cloverleaf with numerous children's wishes that can be fulfilled by FLAiR visitors, a kids' bakery and an XXL slot machine.
In total, the FLAiR offers around 60 retail outlets - with international brands as well as regional and local tenants - and a varied range of restaurants. The P&P Group took over the location in 2016, subsequently built a completely new property by 2021 and developed it into a sought-after meeting place in Fürth's city center. The average number of visitors to FLAiR has now risen to more than 10,000 per day. “The branches of attractive brands that will be added this year will certainly further promote this positive trend,” says Filipović optimistically.
Both new and existing tenants at FLAiR Fürth benefit from the property's special energy efficiency concept. Above all, this includes the combination of a combined heat and power unit with three state-of-the-art chillers including resource-saving heat recovery. Thanks to this environmentally friendly concept, the experience center property has also been BREEAM-certified by TÜV Süd with the top sustainability rating of “Excellent”.
Contact person for media:
Manuel Fogadic
Isaak-Loewi-Straße 124
90763 Fürth
Phone: +49 (0)911 – 76606145
Mail: m.fogadic@pp-group.com
Wolfgang Ludwig
Mathias-Brüggen-Straße 124
50829 Cologne
Phone: +49 (0)221 – 292 19 282
Mail: mail@ludwig-km.de