P&P Group zieht positive Bilanz zum Prestigeprojekt FLAIR in Fürth

Shopping mall | Adventure Center

P&P Group takes positive stock of the prestige project FLAIR in Fürth

High visitor frequency for the anniversary week and the turn of the year
Platform character enables high flexibility and customer proximity
Expansion of the gastronomic offer planned

Fürth, 26. January 2022 - The real estate investor and developer P&P Group looks back on a successful year for its prestigious FLAIR project in Fürth. After opening on September 17, 2021, the urban shopping and experience center has developed into one of the most important places to go in the Bavarian metropolis within a very short time. On the first anniversary weekend in September 2022, the P&P Group welcomed 35,000 visitors and, despite the economically challenging market situation, announced that FLAIR was fully leased. The outstanding popularity continued during the Christmas business and at the turn of the year 2022/23, when up to 18,000 people visited the experience center every day.

The platform character of the property has proven to be a key success factor, enabling the dynamic adaptation and optimization of the mix of uses in the 22,000-square-meter space. "In order to provide our visitors with a unique shopping experience, we are constantly rethinking our utilization concept and actively responding to the wishes and requirements of our clientele. In line with our platform strategy, we see spaces that are little used over a longer period of time as a challenge to provide all visitors with a more attractive offer as quickly as possible," explains Michael Peter, CEO of P&P Group.

In the coming months, the P&P Group is planning, among other things, the expansion of the gastronomy offering, which takes up about 20 percent of the total space. New leases have already been finalized with KoKoNo - Pan-Asian Cuisine & Sushi Bar and Chickenz Fried Chicken. The culinary diversity is rounded off by the new opening of the Grill Kebap kebab snack bar and the MyAppCafé coffee bar.

Beyond the classic gastronomy and textile sectors, FLAIR has also established itself as a unique experience and social meeting place for the people of Fürth and the surrounding area with attractions such as the futuristic virtual reality world "Hologate" and a 27-ton XXL aquarium.

The urban experience center is centrally located in downtown Fürth with a catchment area of more than 1.2 million people and features around 60 stores and restaurants as well as numerous attractions. With the opening in September 2021, more than 800 jobs could be created.

You can find more information about FLAIR here.

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