Flair Fürth | Adventure Center
Four new openings at the FLAiR Fürth shopping centre
  • The series of new openings starts with Smyths Toys on Black Friday (29 November) and Nina von C. on 5 December
  • The international restaurant brand KFC and the non-food discounter TEDi will follow in the first quarter of 2025
  • Separate external access to the KFC enables opening hours beyond the centre regulations 

Fürth, 28.11.2024 - Two of the four new retail and catering outlets in the FLAiR Fürth urban experience centre will open by the beginning of December. The toy expert Smyths Toys will welcome its customers to the second ground floor for the first time on Black Friday tomorrow (29 November) - on more than 1,300 square metres of retail space, which was previously used by the virtual reality playground Hologate and several surrounding shop areas. The lingerie experts from the Nina von C. chain will open on the same level on 5 December. The international restaurant brand KFC and the non-food discounter TEDi will follow in the first quarter of 2025. 

‘These brands are the perfect addition to our product range,’ emphasised Velimir Filipović, General Manager of FLAiR and therefore responsible for the property. The quality of the location, right in the heart of the city of Fürth, and the centre concept is also underlined by the fact that the non-food discounter TEDi is due to move in in the first quarter of 2025, taking over more than 600 square metres of retail space on the first ground floor, where the organic supermarket denn's was previously located. ‘The occupancy rate of around 95 per cent is extremely positive and remarkable, especially in view of the current economic situation in the retail and catering sectors.’ The attractiveness of the centre is also enhanced by the fact that KFC has been given a separate external entrance, which allows the fast food giant to open beyond the centre's regular opening hours.

For the brands now located in the FLAiR, the decision for the experience center is an important step. “In addition to the market in Schwabach, we were looking for another promising location in the metropolitan region for Smyths Toys. “The FLAiR Fürth optimally met our requirements in terms of location, environment and frequency,” explains René Rüprich, responsible sales manager at Smyths Toys: “Especially at this size, proximity to the city center plus excellent transport connections is ideal.”

General Manager Filipović believes that the current success stories are also important beyond FLAiR: ‘FLAIR is a key factor in Fürth that benefits not only the shops and restaurants in the centre, but also the entire city centre. FLAiR offers around 60 shops in total - with an attractive mix of national and international brands, regional tenants and a varied range of restaurants. The P&P Group took over the location in 2016, subsequently built a completely new property by 2021 and developed it into a sought-after meeting place in Fürth city centre. The average number of visitors to FLAiR has now risen to more than 10,000 per day. Filipović: ‘With the branches that are now being added, we can certainly confirm or even strengthen this positive trend.’

Contact person for media:
Manuel Fogadic
Isaak-Loewi-Straße 124
90763 Fürth
Phone: +49 (0)911 – 76606145
Mail: m.fogadic@pp-group.com

Wolfgang Ludwig
Mathias-Brüggen-Straße 124
50829 Cologne
Phone: +49 (0)221 – 292 19 282
Mail: mail@ludwig-km.de