‘These brands are the perfect addition to our product range,’ emphasised Velimir Filipović, General Manager of FLAiR and therefore responsible for the property. The quality of the location, right in the heart of the city of Fürth, and the centre concept is also underlined by the fact that the non-food discounter TEDi is due to move in in the first quarter of 2025, taking over more than 600 square metres of retail space on the first ground floor, where the organic supermarket denn's was previously located. ‘The occupancy rate of around 95 per cent is extremely positive and remarkable, especially in view of the current economic situation in the retail and catering sectors.’ The attractiveness of the centre is also enhanced by the fact that KFC has been given a separate external entrance, which allows the fast food giant to open beyond the centre's regular opening hours.

For the brands now located in the FLAiR, the decision for the experience center is an important step. “In addition to the market in Schwabach, we were looking for another promising location in the metropolitan region for Smyths Toys. “The FLAiR Fürth optimally met our requirements in terms of location, environment and frequency,” explains René Rüprich, responsible sales manager at Smyths Toys: “Especially at this size, proximity to the city center plus excellent transport connections is ideal.”

General Manager Filipović believes that the current success stories are also important beyond FLAiR: ‘FLAIR is a key factor in Fürth that benefits not only the shops and restaurants in the centre, but also the entire city centre. FLAiR offers around 60 shops in total - with an attractive mix of national and international brands, regional tenants and a varied range of restaurants. The P&P Group took over the location in 2016, subsequently built a completely new property by 2021 and developed it into a sought-after meeting place in Fürth city centre. The average number of visitors to FLAiR has now risen to more than 10,000 per day. Filipović: ‘With the branches that are now being added, we can certainly confirm or even strengthen this positive trend.’

Contact person for media:
Manuel Fogadic
Isaak-Loewi-Straße 11
90763 Fürth
Phone: +49 (0)911 – 76606145
Mail: m.fogadic@pp-group.com

Wolfgang Ludwig
Mathias-Brüggen-Straße 124
50829 Cologne
Phone: +49 (0)221 – 292 19 282
Mail: mail@ludwig-km.de

Kentucky Fried Chicken, one of the best-known international restaurant brands, will be represented on around 250 square meters on the second first floor of the FLAiR from mid-October. A separate external entrance will then allow the fast food giant, which specializes in a wide range of chicken variations, to open beyond the center's regular opening hours.Toy and toy expert Smyths Toys will welcome its customers to more than 1,300 square metres of retail space for the first time in November - in an area previously used by the virtual reality playground Hologate on the second first floor as well as other adjacent store areas. The non-food discounter TEDi is renting more than 600 square meters of retail space on the first first floor, previously occupied by the organic supermarket Denns, plus an adjacent area, and also plans to open this year. “The fact that the space can be occupied by such a well-known tenant and that we have achieved an occupancy rate of 95% is a very pleasing development,” emphasizes Velimir Filipović, General Manager of FLAiR and responsible for the property in this position. “We are also already holding very promising talks for the few areas that are still open.”

At the start of the celebrations for the third anniversary of the center, Fürth's Lord Mayor Dr. Thomas Jung emphasized: “For this extremely important location in Fürth, it was a real new start a few years ago. Thanks to the excellent cooperation between the city and the P&P Group, we have succeeded in doing this perfectly.” Particularly in light of the challenging opening date in September 2021, with significant coronavirus restrictions at the time, this was a remarkable achievement for everyone. “The FLAIR has a high quality of stay and, thanks to events, attractions and promotions, is now a central factor in Fürth, from which not only the stores and restaurants in the center benefit, but also the entire city center,” adds Horst Müller, Head of Economic Affairs: ”This positive domino effect on the economic structure should not be underestimated.” 

During the campaign week, which runs until September 20, FLAiR visitors will be offered numerous attractions. As families with children are one of the center's main target groups, the program includes an oversized birthday cake, a Fürth lucky cloverleaf with numerous children's wishes that can be fulfilled by FLAiR visitors, a kids' bakery and an XXL slot machine.

In total, the FLAiR offers around 60 retail outlets - with international brands as well as regional and local tenants - and a varied range of restaurants. The P&P Group took over the location in 2016, subsequently built a completely new property by 2021 and developed it into a sought-after meeting place in Fürth's city center. The average number of visitors to FLAiR has now risen to more than 10,000 per day. “The branches of attractive brands that will be added this year will certainly further promote this positive trend,” says Filipović optimistically.

Both new and existing tenants at FLAiR Fürth benefit from the property's special energy efficiency concept. Above all, this includes the combination of a combined heat and power unit with three state-of-the-art chillers including resource-saving heat recovery. Thanks to this environmentally friendly concept, the experience center property has also been BREEAM-certified by TÜV Süd with the top sustainability rating of “Excellent”.

Contact person for media:
Manuel Fogadic
Isaak-Loewi-Straße 11
90763 Fürth
Phone: +49 (0)911 – 76606145
Mail: m.fogadic@pp-group.com

Wolfgang Ludwig
Mathias-Brüggen-Straße 124
50829 Cologne
Phone: +49 (0)221 – 292 19 282
Mail: mail@ludwig-km.de

Contact person for media:
Manuel Fogadic
Isaak-Loewi-Straße 11
90763 Fürth
Phone: +49 (0)911 – 76606145
Mail: m.fogadic@pp-group.com

Wolfgang Ludwig
Mathias-Brüggen-Straße 124
50829 Cologne
Phone: +49 (0)221 – 292 19 282
Mail: mail@ludwig-km.de

The General Manager of FLAiR expects the positive development to continue, also due to new attractive offers in the center. At the beginning of this year, KFC, one of the best-known international restaurant brands, will take over a store of around 250 square meters on the second floor. "This will attract more customers and the other tenants will also benefit from this," predicts Filipović.

In addition to a wide range of restaurants, the almost fully let FLAiR offers around 60 retail outlets. In 2016, the P&P Group took over the weakening location, then built a completely new property at the site in the center of Fürth by 2021 and developed it into a sought-after meeting place in Fürth's city center with a new concept.

Renovation work is currently underway on the upper floors of the FLAiR so that travelers will be able to stay in 60 STAYERY brand serviced apartments from next year. On 3,000 square meters, units will combine the comfort of an individual apartment (including kitchenette) with public areas such as a launderette, lounge, food & beverage and
co-working areas and hotel-like services (apartment cleaning). The long-term lease agreement over 20 years also improves the center's profitability.

The special energy efficiency concept at FLAiR also attracted attention last year. The combination of a combined heat and power unit with three state-of-the-art chillers including heat recovery halved energy costs compared to the previous year. This makes the location even more attractive. Thanks to the environmentally friendly concept, the experience center property was also BREEAM certified by TÜV Süd, with the top sustainability rating of "Excellent".

Media contact 
Wolfgang Ludwig  I  Mathias-Brüggen-Straße 124  I  50829 Köln  I  T.: 49 (0) 221 292 19 282  I  mail@ludwig-km.de

"What is particularly pleasing is that the current change is certainly an upgrade from the point of view of most visitors," continues Filipović: "FLAiR will be even more attractive with such a well-known brand as KFC with more than 25,000 restaurants worldwide." A separate outside entrance to the premises of the fast-food giant specializing in chicken ensures correspondingly longer opening hours in Fürth.

In addition to numerous restaurants, the FLAiR offers around 60 retail outlets and other interesting offers. The P&P Group took over the location in 2016, then built a completely new property by 2021 and developed it into a sought-after meeting place in Fürth's city center with a new concept. With great success: in 2023, the number of visitors to the FLAiR increased to around 275,000 per month. This represents an increase of almost 23% compared to the previous year.

KFC will also benefit from the special energy efficiency concept at FLAiR Fürth after moving in at the beginning of 2024. Above all, this includes the combination of a combined heat and power unit with three state-of-the-art chillers including heat recovery. This approach has enabled energy costs to be halved this year compared to 2022. Thanks to its environmentally friendly design, the experience center property is also BREEAM-certified by TÜV Süd, with the top sustainability rating of "Excellent".

Fürth/Nuremberg, 23. October 2023 - For the urban experience center FLAiR Fürth, the P&P Group as owner and operator reports an impressive halving of energy costs compared to 2022. This significant reduction is made possible by investments in state-of-the-art energy-saving technology combined with sustainable behavioral changes and the adjustment of electricity supplier contracts.

A central point of the energy efficiency concept is the combined heat and power plant installed in the FLAiR, which shines with above-average performance parameters. It consumes significantly less primary energy than conventional power plants and thus contributes to significant fuel savings. At the same time, it reduces CO₂-Ausstoß erheblich. 

In addition, FLAiR relies on three state-of-the-art chillers with heat recovery, which make a considerable contribution to energy savings. The tenants in the center also contribute significantly to the savings through their sustainable behavior. The P&P Group also achieved optimized conditions by revising existing electricity contracts and cooperating with new suppliers, which enabled further cost savings.

Furthermore, the FLAiR Fürth is BREEAM certified, with the top rating "Excellent". The more stars of excellence, the higher the building's progress towards more sustainable standards. The internationally renowned seal of approval for sustainable buildings is awarded in Germany by TÜV Süd. The criteria of this certificate cover various aspects, including energy, water, waste and transportation, in order to continuously improve the sustainability performance of existing buildings.

For the P&P Group, which is not only the owner and operator of FLAiR Fürth but also remodeled and modernized the building after the complete takeover in 2017, it is of high importance to support the tenants and, for example, to permanently optimize cost-intensive areas such as energy consumption. The costs saved in this way can be invested by the tenants, for example, in targeted customer loyalty campaigns, allowing them to concentrate on their core business.

Eva-Maria Zurek, CEO of P&P Group, explains the objective in this area: "FLAiR Fürth and its partners will continue to work on increasing energy efficiency and making continuous progress in this essential area. In general, the P&P Group strives for the continuous optimization of all ESG criteria and thus sustainable corporate governance for all properties."

Fürth, 8. September 2023 - The urban experience centre FLAiR in Fürth invites you to the FLAiR Happy Days, which will take place this September in honour of the centre's second anniversary. On Saturday, 16 September, the birthday will be celebrated themed "Fürth is upside down, the FLAiR is two years old". Visitors can expect a great live programme from Radio Energy Nuremberg, free muffins from Feihl Bakery and, as a highlight, an autograph session with 2 players from the Nuremberg Ice Tigers to celebrate this milestone in a proper style.

On 15 September, the Happy Days promotions begin. A special attraction: the Gold Rain Money Tower. Participants can try to catch the right banknotes within 15 seconds, which serve as keys to a safe containing prizes such as Apple headphones, a Playstation 5 or cash prizes of up to 20,000€. The proceeds from the participation fees will go to the P&P Foundation VITA, which exclusively pursues charitable and benevolent purposes for disadvantaged children and young people in the region. The reverse photo wall gives the birthday its motto, as everything is shot upside down.

The newly moved-in 108 FLORA will be offering discounted pizzas for the entire Happy Days period to mark the anniversary. Even the smallest visitors are catered for: a painting corner, slide and aquarium will ensure that they don't get bored. On the birthday itself, there will also be various competitions and a wheel of fortune with great prizes from the FLAiR shops. The Happy Days promotion period ends on Saturday 23 September.

"It's hard to believe that the FLAiR is already two years old," says Eva-Maria Zurek, CEO of the P&P Group, the owner and operator of the FLAiR. She adds: "With the FLAiR we are proving that shopping centres continue to play an indispensable role in city centres. The prerequisite is a completely customer-oriented offer and a unique world of experiences for the whole family as well as for old and young. We are proud to be part of the lively and attractive city centre of Fürth with our adventure centre. Happy Birthday, FLAiR!"

You can find more information about FLAiR here.  

Media contact
Jaroslaw Plewinski
PB3C GmbH
Tauentzienstraße 16
10789 Berlin
Tel.: 030 726276 152
plewinski@pb3c.com

Fürth, 25. August 2023 - The urban experience centre FLAiR in Fürth welcomes three new tenants: 108 FLORA and American diner "Sam's Corner". The pan-Asian restaurant "KoKoNo" was also finally able to open in FLAiR. Last Monday, also located on Theaterplatz and just opposite KoKoNo, 108 FLORA opened its doors. "Lifestyle, Flowers & Pizza" is the motto there.

"We are delighted to welcome 108 FLORA, KoKoNo and Sam's Corner to FLAiR," says Eva-Maria Zurek, CEO P&P Group. "For FLAiR, we always pursue the goal of emphasising the experience character. Extraordinary concepts like those of our new tenants fit this." Zurek continues: "Visitors to FLAiR reflect the diversity of Fürth's city centre - a colourful mix that is also reflected in our culinary offerings."

108 FLORA is a flower shop, a pizzeria and a trendy café all in one. It is decorated inside with stylish furniture, decorative items and of course flowers. Handbags from Breuninger are also for sale. Top florist Blumen Habig is responsible for the ambience of the restaurant. The ingredients for the popular Neapolitan pizza are imported from Napoli and prepared by an experienced pizza baker. The baked goods come fresh daily from the Brothaus bakery. A dedicated app allows reservations and pre-orders. Like KoKoNo, 108 FLORA is located directly on Fürth's Theaterplatz.

Sam's Corner takes up the concept of a typical American diner. As a speciality, in addition to classic hot dogs, there are baked potatoes with which you can choose your own toppings. When the potatoes are prepared, butter and cheese are already stirred in. This makes them extra creamy and hearty and ensures an unmistakable taste experience.

The much-anticipated opening of KoKoNo could finally take place at the end of July. The pan-Asian restaurant prides itself on its sushi creations, but also serves traditional Asian dishes and has daily lunch specials. Whether with meat, fish or vegetarian, there is something for everyone. Guests can make themselves comfortable on the total of 380 seats on two floors. There are seats both indoors and outdoors, where you can enjoy the view of the Fürth city theatre in fine weather. KoKoNo is already very popular, so reservations are highly recommended so that you can relax and enjoy the excellent quality and modern ambience of KoKoNo.

On the occasion of FLAiR's 2nd birthday on 16 September, the FLAiR Happy Days will take place from 14-23 September with numerous events and promotions. For example, on 15 September the weather bet of the August cashback promotion will be resolved.

You can find more information about FLAiR here.  

Media contact
Jaroslaw Plewinski
PB3C GmbH
Tauentzienstraße 16
10789 Berlin
Tel.: 030 726276 152
plewinski@pb3c.com

Fürth, 26. January 2022 - The real estate investor and developer P&P Group looks back on a successful year for its prestigious FLAIR project in Fürth. After opening on September 17, 2021, the urban shopping and experience center has developed into one of the most important places to go in the Bavarian metropolis within a very short time. On the first anniversary weekend in September 2022, the P&P Group welcomed 35,000 visitors and, despite the economically challenging market situation, announced that FLAIR was fully leased. The outstanding popularity continued during the Christmas business and at the turn of the year 2022/23, when up to 18,000 people visited the experience center every day.

The platform character of the property has proven to be a key success factor, enabling the dynamic adaptation and optimization of the mix of uses in the 22,000-square-meter space. "In order to provide our visitors with a unique shopping experience, we are constantly rethinking our utilization concept and actively responding to the wishes and requirements of our clientele. In line with our platform strategy, we see spaces that are little used over a longer period of time as a challenge to provide all visitors with a more attractive offer as quickly as possible," explains Michael Peter, CEO of P&P Group.

In the coming months, the P&P Group is planning, among other things, the expansion of the gastronomy offering, which takes up about 20 percent of the total space. New leases have already been finalized with KoKoNo - Pan-Asian Cuisine & Sushi Bar and Chickenz Fried Chicken. The culinary diversity is rounded off by the new opening of the Grill Kebap kebab snack bar and the MyAppCafé coffee bar.

Beyond the classic gastronomy and textile sectors, FLAIR has also established itself as a unique experience and social meeting place for the people of Fürth and the surrounding area with attractions such as the futuristic virtual reality world "Hologate" and a 27-ton XXL aquarium.

The urban experience center is centrally located in downtown Fürth with a catchment area of more than 1.2 million people and features around 60 stores and restaurants as well as numerous attractions. With the opening in September 2021, more than 800 jobs could be created.

You can find more information about FLAIR here.

Media contact

P&P Group | Babette Wagner | Isaak-Loewi-Straße 11 | 90763 Fürth | Telefon: 0911 766061-47 | wagner@pp-group.com

PB3C GmbH | Jaroslaw Plewinski | Tauentzienstraße 16 | 10789 Berlin | Telefon: 030 726276-152 | plewinski@pb3c.com